Pukka Herbs is Europe's first name in herbal tea, with the goal of expanding their reach in the US market.
I worked with the brand to create an Amazon display ad campaign designed to increase brand awareness and convert potential customers. They desired a creative approach that would give a sense of brand without straying too far from Amazon's high performing templated approach. The following two campaigns are currently being A/B tested for efficacy.
The concept above was designed to more closely replicate Amazon's ad template with the neutral background, and subtle Amazon prime arrow element.
The concept below was designed as the more branded approach, relying on saturated color, leaf elements, and the brand's vibrant pack artwork.