In recent years, the majority of mobile users are staying in-app. In an effort to meet customers where they are, Pukka Herbs gave me the challenge to develop a campaign centered around their brand values, and two specific products. The "Day-to-Night" concept was born to connect the products and brand values in a way that felt informative yet effortless to navigate. As you scroll through, you experience a condensed version of what the brand stands for, as well as an opportunity to two opportunities to purchase in-app.
Created as art director
at humid creative