Moon Mother hemp Co.
Brand Development and Catalog
Designed as Art Director at Humid Creative
The culmination of Moon Mother’s brand overhaul was the brand booklet; one part brand history- about the owners and the farm, and one part product catalog, with the answers to frequently asked questions sprinkled throughout. This piece was primarily intended for potential distributors and retailers. I wrote and edited the copy, and designed the layout of the book. I worked with an FSC certified vendor and ensured that the production on recycled paper was carried out with extreme care.
The relationship with Moon Mother began with this project. They had a logo, but otherwise the brand needed some refinement. I established a new color palette, streamlined typographic choices, created consistency in graphics and established a photographic style. This work gave the brand a more polished aesthetic and helped them appeal to a female-focused niche within the booming CBD economy.