Branding, Merchandise, Digital Menus

IH TapHouse

DESIGNED AS ART DIRECTOR AT HUMID CREATIVE

Iron Hill has been extremely successful in offering guests consistent quality beer and dining experiences over the past 20+ years, so it was paramount that this new brand reflect the values of its parent company while illustrating what makes TapHouse unique. Opened in December 2020, the first TapHouse is positioned as a younger, more experimental version of Iron Hill. The family resemblance is uncanny, but the lively color palette, playful typography and graphic elements in the branding represent exciting new things to come for the franchise.

The brand in action

@ironhilltaphouse